Rose Calendars – Latest news

Opinion is divided with regards to how much to invest in customer acquisition. It’s widely known that it costs much more to gain a new customer than it does to keep an existing one, though some argue that retention is far more important and thus warrants a greater spend. Whichever camp you are in, one thing is for sure: without customer acquisition in the first place there’d be no need for customer retention later on.

Let’s start at the beginning and go back to the acquisition, the point or rather period of time when you build a relationship with a – at that time – potential client, which you hope will culminate in them becoming a customer. Say you have quoted someone but they haven’t yet placed an order or you have had talks about a possible supply with your product or service but you haven’t clinched a deal yet. How do you make sure you stay at the forefront of their mind?

Promotional calendars can be a really useful tool in these – and similar – situations, when you have to nurture a budding relationship in subtle ways. Calendars serve as gentle but constant reminders of your business, your product or service and also your contact details. One of our regular customers likens the calendars he distributes each year to “my business cards on my clients’ walls”. We couldn’t have put it better ourselves. Please take a look at our other customer testimonials to see how different businesses have benefited from calendar advertising.

Giving a calendar also shows you care. So, if you need a useful and highly visible gift to introduce your business to a potential client or would like to remind prospects of your existence, promotional calendars should be part of your plan.

Our wide range of over 100 titles of 2011 calendars offers something for any taste or budget. It features old favourites and new titles and is sure to contain something that could be your “business card”. Our friendly and experienced team would be only too pleased to help you make your choice – please contact us for assistance.

Watch out for next week's article on customer retention.