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Five top tips to help with your calendar distribution
22.11.11 in Marketing
If you have ordered your promotional calendars for 2012 already, chances are you will be starting to distribute them in the next few weeks. If you haven’t ordered yet, you should do so soon. Either way, we have put together a list of useful tips that we hope will come in handy when you come to distribute your calendars:
• The personal touch always wins: ask your field sales people and drivers to hand the calendars out in person during their next sales call or delivery (also saving on postage!).
• All those enquiries you received during the year but didn’t convert into orders are likely to welcome a calendar and feel valued by receiving one.
• Calendars make a great prospecting tool; give them to those businesses you’d like to count amongst your customers in the future.
• Send a calendar out with each quotation or invoice in December to save on postage costs (browse our postage saver range for calendars that can be sent out under Royal Mail’s ‘Large Letter’ format).
• Last but not least: get your advert seen in as many places as possible. Don’t forget your accountant, solicitor, IT provider and even your dentist!
Fact is, a well-maintained recipient list and carefully executed distribution will make your calendars work even harder for you, and all at no extra cost to you whatsoever.
Have you got any other tried and tested tips that have helped you get your promotional calendars into the right places? We’d like to hear them! Please contact us with your experiences.
• The personal touch always wins: ask your field sales people and drivers to hand the calendars out in person during their next sales call or delivery (also saving on postage!).
• All those enquiries you received during the year but didn’t convert into orders are likely to welcome a calendar and feel valued by receiving one.
• Calendars make a great prospecting tool; give them to those businesses you’d like to count amongst your customers in the future.
• Send a calendar out with each quotation or invoice in December to save on postage costs (browse our postage saver range for calendars that can be sent out under Royal Mail’s ‘Large Letter’ format).
• Last but not least: get your advert seen in as many places as possible. Don’t forget your accountant, solicitor, IT provider and even your dentist!
Fact is, a well-maintained recipient list and carefully executed distribution will make your calendars work even harder for you, and all at no extra cost to you whatsoever.
Have you got any other tried and tested tips that have helped you get your promotional calendars into the right places? We’d like to hear them! Please contact us with your experiences.
